Founded in 2008 by Serra Türker Bayır, Misela is a luxury handbag and accessories brand renowned for its beautifully crafted bags, travel accessories, and home decor. Inspired by the vibrant culture and contemporary design scene of Istanbul, Misela combines traditional Turkish craftsmanship with modern aesthetics to create timeless and sophisticated designs.

Serra Türker Bayır, born and raised in Istanbul, trained at the Rhode Island School of Design, followed by Parsons School of Design. Building on her painting background, Serra focused on textile design through her studies, later specialising in accessories. Her passion for the construction of accessories led her to establish Misela, drawing on her unique perspective on fashion and design.

Misela’s collections are crafted by skilled artisans using high-quality materials and meticulous attention to detail. Each Misela piece — from the seasonal collection to the Made to Order collection with its iconic herringbone pattern — speaks to women who move through the world with purpose. Every item is designed to be more than an accessory: a collector's piece, made to be kept.

With flagship stores in Istanbul, London, Bodrum, and New York, and a Made to Order collection that celebrates personalisation, Misela marks over a decade of design excellence and quiet innovation. As a brand that represents the attributes of independence, strength, and authenticity, Misela continues to appeal to individuals across the globe who seek modern, timeless, and playful designs.