At the ELLE Style Awards 2026, Serra Türker Bayır was honoured with the Fashion Visionary of the Year award — a recognition of a design language shaped by clarity, intention, and enduring elegance.
Founded in 2008 in a small boutique in Istanbul’s Pera district, Misela has evolved into a global name, accompanying women through everyday life with thoughtful, timeless design. From Istanbul to London and New York, the brand’s journey reflects Türker Bayır’s instinctive vision of modern femininity — understated, purposeful, and quietly confident.
The award marks a defining milestone, celebrating not only a personal journey but also a brand rooted in place, shaped by craftsmanship, and guided by a global perspective.
By her side on this unforgettable evening was Victoria at Belgravia, embodying Misela’s signature elegance and completing the moment with effortless refinement.
A chapter that honours vision, continuity, and the power of building something lasting.
